Thursday, September 25, 2008

Inventory Reduction Sale: 2008 Everest 344J Platinum Edition


When the Platinum Edition Everest was first unveiled after the Louisville show around the first of the year, they were a great buy. Now, you can get an even better deal than before. We have one Everest 344J Platinum Edition left, and we have it priced to move. This unit is equipped with the following options:


  • Royal Onyx decor

  • Summit Package

  • Electric Awning

  • 26" LCD TV

  • Aluminum wheels

  • Carbon monoxide detector

  • Double insulation in the roof and floor

  • Exterior shower

  • Washer Dryer prep

  • Water purifier

  • Security lights

  • 2 solid surface sink covers

  • 12 cubic foot refrigerator with black glass doors

  • 15" LCD TV in bedroom

  • Electric rear jacks

  • Central vacuum

  • Wire and frame for 2nd A/C

  • Fireplace

  • High gloss fiberglass sidewalls

  • Slide awning package

  • End table

  • Ottoman with storage

  • 2 Bar stools

  • 2 cloth recliner/gliders

  • Desk chair

Our out-the-door price on this unit is $42,997.00. Pick-ups will also be given a $500.00 discount off this price to offset traveling expenses.

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Tuesday, September 23, 2008

RV Dealers' New Entrance Door is the Web?

I was reading an article in the RV Industry News that discussed a very real trend of RV dealerships across the nation. It is very evident in just about every RV dealership that you talk to that lot traffic is down. There just are not as many walk-in customers. To some this seems to be an alarming trend, and as bad is it sounds, there is a little more to the story. The truth of the matter is that people are researching products before they ever step foot in them. Many RV dealers, including our dealership, track our average hits and bounce rate through our site. All of our site statistics are up, which means that people are still shopping, just not the same type of shoppers. Most of these customers come into the dealership with an informed opinion on a product and already know what they want. This means that the customers that are walking in, are walking in with a purpose, and that is to finalize a transaction. So this article was exactly right, that it seems the new entry door to your dealership is your website.

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