RV Dealers' New Entrance Door is the Web?

I was reading an article in the RV Industry News that discussed a very real trend of RV dealerships across the nation. It is very evident in just about every RV dealership that you talk to that lot traffic is down. There just are not as many walk-in customers. To some this seems to be an alarming trend, and as bad is it sounds, there is a little more to the story. The truth of the matter is that people are researching products before they ever step foot in them. Many RV dealers, including our dealership, track our average hits and bounce rate through our site. All of our site statistics are up, which means that people are still shopping, just not the same type of shoppers. Most of these customers come into the dealership with an informed opinion on a product and already know what they want. This means that the customers that are walking in, are walking in with a purpose, and that is to finalize a transaction. So this article was exactly right, that it seems the new entry door to your dealership is your website.